About Us

About Naooko Outlet

Naooko Outlet is a furniture and home goods brand owned by Nitori Holdings Co., Ltd. Nitori Holdings Co., Ltd. is the largest Japanese retail chain specializing in furniture, home goods, and building materials.

Starting in 2013, Nitori began expanding its operations beyond Japan by opening stores under the Beafluxe Outlet brand in the United States. Beafluxe Outlet aims to offer American consumers stylish and high-quality furniture designed with modern trends and needs in mind.

Beafluxe Outlet  offer a wide range of furniture for bedrooms, living rooms, and kitchens, as well as various accessories and home decor items. They strive to provide customers not only with functional and beautiful pieces but also with affordability. Key features of the brand include modern design, reliable quality, and ease of use.

Starting in 2013, Nitori began expanding its operations beyond Japan by opening stores under the Beafluxe Outlet brand in the United States. Beafluxe Outlet aims to offer American consumers stylish and high-quality furniture designed with modern trends and needs in mind.



Welcome to Naooko Store!
At Naooko, we believe that every girl deserves to express her unique style and personality. Founded with a passion for creativity and fashion, we specialize in offering trendy, high-quality clothing that empowers young girls to feel confident and beautiful in their own skin.
Our Story
Naooko was born out of a love for fashion and a desire to create a space where girls could find stylish, comfortable, and age-appropriate clothing. Our founder, [Your Founder’s Name], envisioned a store where parents could shop with ease, knowing they were purchasing not just beautiful clothes, but also outfits that inspire confidence and creativity.
Our Mission
Our mission is simple: to provide a curated selection of girls’ clothing that combines style, comfort, and quality. We aim to celebrate individuality with versatile pieces that can be mixed and matched to create unique outfits for every occasion—from everyday adventures to special events.
What We Offer
At Naooko Store, you’ll find:
Trendy Apparel: From playful dresses and cozy sweaters to stylish activewear and everyday essentials, our collection is designed to keep up with the latest trends while ensuring comfort and durability.
Quality Materials: We prioritize quality in every piece we sell. Our clothing is made from soft, breathable fabrics that are perfect for active girls and can withstand their adventures.
Inclusive Sizing: We believe that style should be accessible to every girl. That’s why we offer a range of sizes to ensure every young girl can find something wonderful to wear.
Stylish Accessories: Complete the look with our selection of fun and fashionable accessories, including hats, bags, and jewelry, designed to express every girl's unique flair.
Why Choose Naooko Store?
Passionate Team: Our dedicated team is here to help you find the perfect pieces that your girl will love.
Customer-Centric Approach: Your satisfaction is our priority. We value your feedback and strive to create a shopping experience that exceeds your expectations.
Community Focused: We believe in giving back. A portion of our profits goes to organizations that support girls’ education and empowerment, helping girls everywhere pursue their dreams.
Join Our Community
We invite you to explore our collections and join the Naooko family! Follow us on social media for the latest styles, fashion tips, and exclusive offers. We love connecting with our customers and seeing how they style their favorite Naooko pieces.
Thank you for choosing Naooko Store. We can’t wait to see your girl shine in our clothing!